Content

Creation

Video Content Creation

Click each image to view the video.

A TikTok series filmed in Tel Aviv — capturing hours of footage, editing it down with voiceovers, and shaping it into a seamless short-form story.

Launch video highlighting the opening of a new hotspot on Sheinkin, blending ambiance, people, and menu items into a short-form video.

Instagram Reel from Aspen, crafted to capture the landscape, activities, and travel story in a visually engaging way.

TikTok content showcasing a French market and deli, focused on the charm of the local spot.

Launch video for Vermouteria’s new bar/restauraunt, spotlighting drinks, food, and atmosphere.

A TikTok built from 15 clips, arranged in 3-at-a-time collages across 5 sequences. Designed with coordinated colors and rhythm for an aesthetic short-form video.

Instagram Reel for Telavivian club birthday.

Food-focused TikTok highlighting local favorites across the city — curated to feel like a casual but elevated 1-day-city-guide.

Reel spotlighting Cafe Rabi, showcasing its food and coworking atmosphere.

TikTok created of Cafe Yom Tov in Shuk HaCarmel — emphasizing neighborhood charm, people, and the café’s menu items.

Rem and Company
Grid Social Buildout

Working closely with the founder, I executed the Instagram grid buildout for Rem and Company—translating the brand’s vision into a cohesive feed. We focused on creative direction, design flow, and post-by-post execution to ensure the grid felt polished, intentional, and on-brand.

House of Pacheco

I contributed to shaping House of Pacheco’s brand identity through copywriting and creative direction. From memorable one-liners to brand voice development, I helped bring personality and cohesion to the content, ensuring the execution felt both distinctive and aligned with the company’s vision.

AthletEx - Social Buildout

In the early days of AthletEx, I contributed to shaping the brand’s creative direction, voice, and identity. Alongside design input, I developed copywriting and messaging that positioned AthletEx as more than just a sports brand—highlighting community, motivation, and lifestyle.