Hallie Belle Sheinbaum combines creativity, strategy, and a deep understanding of people to craft experiences, whether digital, in-person, or in print, that inspire, connect, and drive impact.

Hallie is the founder of In The Making, a creative studio specializing in experiential brand events, creative direction, and brand storytelling for emerging brands, restaurants, chefs, and founders. Through her work, she produces immersive brand experiences and launch activations, while developing creative campaigns, brand decks, and visual narratives that bring ideas to life.

She is also the co-founder of Fatty Popups, a platform spotlighting Tel Aviv’s culinary pop-up scene and connecting chefs, restaurants, and diners through curated food experiences. Through the platform, she partners with both local and visiting chefs to produce one-of-a-kind culinary events that celebrate emerging talent and bring together the city’s vibrant food community.

In parallel, Hallie previously served as the Global Retail Education Manager & Trainer at SABON, a renowned body and home care brand with over 200 locations worldwide. With a background as a Creative Consultant and Project Manager, she has always been dedicated to making an impact through tech-savvy, creative, and purposeful initiatives. At SABON, she led initiatives across Asia, Europe, the Middle East, and America to enhance the customer journey, ensuring exceptional service at every touchpoint. In the education department, Hallie developed and delivered comprehensive, globally consistent training materials that equipped Beauty Advisors with the knowledge, skills, and confidence needed to offer outstanding customer experiences.

With a focus on fostering a learning environment that balances in-depth product expertise with leadership and service excellence, Hallie empowered SABON's markets to create meaningful connections with customers. By collaborating closely with local markets, she ensured that training is both globally consistent and locally relevant, fully embodying SABON's Think Local, Act Global philosophy.

Previously, as Project Manager of The Local Optimist at Madhappy, Hallie managed and created content reaching 250,000+ followers that established a safe space for open discussions around mental health. In her role as Content Writer at AthletEX, she managed and wrote social media and newsletter content covering financial advice and fitness for former athletes. As an Assistant Junior Stylist at Saks Fifth Avenue, Hallie curated wardrobes for high-end clientele in New York City. As the Talent Management and Social Media Consultant for GAMUT Management, she helped reshape how people with disabilities are viewed and represented in pop culture.

With a passion for creating conversation around mental health, Hallie founded Life in Full Color, an inspirational blog focused on health and wellness to help end the stigma around mental health. As Content Strategist and Project Manager for MyKrush&Ko, she helped instill confidence in college-aged women across the globe and increased company growth by 85%. At Rem and Company, a social impact initiative offering free consulting services to small businesses, she co-managed social media and brand partnerships. Hallie was also instrumental in rebranding the corporate image at RealEats, where she co-directed photoshoots and built out concepts for social media franchises, reaching 50,000+ followers.