Creative Consultant
for RealEats

At RealEats, I worked with the leadership team to elevate and evolve the brand and messaging, boosting awareness, organic engagement, and revenue from new customer segments. I collaborated across the creative and content teams, planning and executing large-scale commercial photoshoots—organizing chefs, food stylists, photographers, and videographers; overseeing set development, shot list creation, prop sourcing, and day-of logistics—to bring the brand’s vision to life.

Rebranding The Corporate Image At RealEats

BRAND STRATEGY

BRAND IDENTITY

SOCIAL DESIGN

“Real People Love RealEats”

This photoshoot was part of the "Real People Love Real Eats" campaign, designed to take authenticity to the next level. In today's competitive market, brands have to work harder than ever to earn trust. Featuring individuals who mirror the target audience while engaging with products they are considering purchasing is instrumental in helping businesses level up their trust score. Establishing a connection and relatability with a product holds great influence, especially in the final stages of the buyer's journey. This is where we seek to connect with customers and encourage them to trust in RealEats.

Every Plate Tells a Story

For this photoshoot, we dove into the world of culinary artistry to tell the story of RealEats. From plated presentations to up-close-and-personal macro shots, we spared no detail in highlighting the flavors, colors, and textures of each RealEats dish.

Our goal was to showcase the delicious dishes and generate excitement so that potential customers would be eager to try RealEats products. As part of our dedication to authenticity, we carefully curated every aspect of the shoot, from selecting top-notch chefs to food stylists, photographers, and videographers.

Through tablescapes, interactive shots, and close-ups, we aimed to connect with our audience on a personal level and invite them to savor the sensory experience of our food.