I partnered with AthleteX as a creative consultant and content writer to launch their first branded newsletter from the ground up. From concept to delivery, I shaped the vision—pitching the idea, defining the editorial tone, and mapping the design direction. I collaborated with a graphic designer to bring the visual identity to life, while writing all copy covering sports, career and mental wellbeing guidance, and community events for former D1 athletes. I also managed the send-out and analyzed performance, ensuring the newsletter resonated with its audience and delivered measurable impact.