I've always had an eye for design, but what I love most is transforming ideas into immersive visual experiences. Over the past few years, I've led the creative direction for weddings, celebrations, and brand events, designing everything from logos and invitations to itineraries, menus, merchandise, and tablescapes.
Beyond events, I create brand identities and digital assets for companies, including logos, social media systems, and campaign visuals. Every project is rooted in thoughtful storytelling and designed to feel both personal and cohesive.
Design Philosophy
What sets my work apart is my obsession with details. Every piece begins with something real. The architecture, the people, the tablescape, the textures, the objects people love. I study and reinterpret them through illustration and AI to create artwork that feels whimsical, nostalgic, and personal. My goal isn't to recreate reality exactly, but to translate it into something more magical.
GRAPHIC DESIGN & BRAND EXPERIENCES
Designs Brought to Life
For a bachelorette weekend at a private villa in Casa de Campo, I designed a full illustrated cover for the group itinerary. Rendered in a hand-painted, editorial style reminiscent of a travel poster, the artwork goes much further than atmosphere.
Drawing from the architecture of the property itself, I incorporated the villa's arches, door panels, and lighting fixtures as direct references, then took creative liberties to push the scene into something more whimsical and cinematic. Pilates on the lawn, backgammon on the terrace, the woman in the white bikini designed to look just like the bride. Every element was intentional.
The result blurs the line between illustration and storytelling, transforming a practical itinerary into a keepsake of the experience. Guests who stayed there recognized it immediately. That was the point.
From Reality to Illustration
“Hair of the Dog” Graphic Designs
I design whimsical, hand-illustrated graphics that place people’s pets inside their drink of choice (martinis, spritzes, old fashioneds, you name it). Each piece is fully bespoke and can be adapted across napkins, bar carts, matchboxes, fridge magnets, merch, and more.
Tel a Bites
Designed the account logo and custom story highlight covers inspired by the owner’s love of food and collecting plates. The logo features a real dish from her favorite Tel Aviv restaurant, while the plate illustrations create a cohesive, handwritten look that ties into Instagram’s circular shape of highlight icons.
Designed and curated a visually cohesive Instagram grid to showcase my ability to plan and execute content flow. Pulled and paired images by theme, color, and mood to create an aesthetic narrative, making the feed feel intentional, balanced, and on-brand. This approach highlights my skill in building out grids and elevating social media pages into strong visual identities.
Grid Build Out